Tag: Direct mail

The Direct Mail Differentiator

With emails, apps, notifications, and more taking over the marketing scene, there is a common misconception that direct mail is a dying form of marketing. If you are part of the 70-80 percent of consumers […]

Real Estate Marketing Ideas for Mailing

Searching for real estate marketing ideas and content for mailers to send to your past and potential clients? Here’s a list of themes and ideas that can have you consistently mailing to your farm, building […]

360-Degree Marketing You Can Measure

These days there are lots of ways to integrate your online with your offline campaign. With true coordination between online and offline elements, you are able to open new universes of potential customers with greater efficiencies.

Big Data in the Real Estate World

Big data is a perennial and oft-overused term. What is big data anyway? Big data is a large or diverse set of information that’s too massive to use in its current state.

Does Direct Mail Work?

You were hoping for more information? We have study after study backing us up, plus some basic common sense. On average, your prospects will receive 27 emails in their personal account alone. Include business email, […]

A Perfect Balance

Blaise Pascal, a French mathematician, physicist,  inventor, writer and philosopher, once wrote to a friend saying: ‘I have written you a long letter as I do not have time to write a short one’. This embodies […]

Remember the Tortoise and the Hare?

Advertise, advertise, advertise… Whether it’s a new listing, recent event, or lead cultivation, there’s always something more to say and other eyes to see it for real estate professionals. In the digital communication age, instant […]