Defining Social Media Marketing Strategy

Despite the fact that the overall goal of any business is to either attract customers or raise profits, these benchmarks don’t lend themselves to facilitating good strategic maneuvering.  It’s fine to say you want more […]

Building Lasting Business Relationships

Despite the fact that the vast majority of clients say they would recommend or reuse their real estate agent, the truth is that less than a third of homebuyers use the same agent twice.  The […]

Selling a Home…To the Kids?

Even though real estate professionals don’t literally sell homes to kids, it’s easy to get the impression that the little ones are calling the shots.  After all, parents’ worlds revolve around their children, and finding […]

An Arsenal of Apps

Real estate professionals spend much of their working hours outside the office.  Whether it’s showing homes, meeting with clients, preparing an open house, or evaluating a property, some of the most important tasks are done […]

USPS Delays Change to Saturday Delivery

On April 9th, the Board of Governors of the United States Postal Service met and announced that the move to a five day delivery schedule originally planned for August 2013 has been delayed. The USPS […]

Effective Direct Mailing

Despite the extent of mobile and virtual media, one of the most effective ways to reach your clients remains through direct mail.  Unfortunately, sending out mail and hoping it generates leads can be a time […]